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Home arrow HIGH LIFE arrow The more expensive the better
The more expensive the better PDF Print E-mail
Written by Administrator   
Saturday, 05 September 2009
 We have confirmed the theory that the price impact on our assessment of product quality. - The more wine costs, the more people to relish it, regardless of its taste - is apparent from the California study. Researchers at the Stanford Graduate School of Business and California Institute of Technology concluded that because people expect from more expensive wine of better quality, it seems to them that drinking this wine is more enjoyable than the feelings of the consumption of cheaper drinks. Through study, researchers found that expectations for the quality of stimulating activity of the brain that registers pleasure. The researchers focused on 20 adults who had tried the same wine labeled a variety of prices. Significantly more satisfied with the wine were those who said more than any other price. Then the researchers also recorded the most activity in the parts of the brain responsible for registering pleasure. - It has long been know that marketing has an impact on human perception, but now we know that price has a direct impact on the brain - one of the authors of the test, Baba Shiv. - Now, marketers should think before they will lower the price - he added.
Last Updated ( Wednesday, 16 September 2009 )
 
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